You might like to read Wendy’s new blog on Pulse about the relevance of 141 marketing to business services. In it she looks at some classic examples of companies using 141 marketing for social good and to build ethical brands. However, the question remains: how applicable is this model to non-lifestyle products and services?
Have you come across any good examples of 141 marketing? Are you considering it for your business. Or do you think 141 is just a ‘sticking plaster’ on the real social problems and a gimmick for some ‘feel-good’ brands.
Please let us know by posting your thoughts below or on the Pulse blog. We look forward to hearing from you
We’re blogging for charity
We’re using our blogs to raise money for @NelsonsJourney who help children dealing with bereavement – here’s why. If you like our posts or find them useful or interesting, please donate £5 (or more if you can – the average is £15) to Nelson’s Journey. Donating with JustGiving is simple, fast and totally secure. Your money goes direct to the charity, saving the charity time and helping them cut costs.
We are posting this donation button on all our blogs for the next year. We hope to hit our target of £99 by the end of 2015. We will then select a new charity for 2016. If you think this is a good idea – please feel free to copy it and support your favourite charity.
Thank you for your support.