Learn how to engage on social media

Are you engaging on twitter and leading on LinkedIn? Are you connecting with relevant audiences? In short, is social media working for your business?

If your answer is ‘no’ or ‘not sure’, please talk to us. As with all good conversations, we’ll start by listening – to you, your customers and key influencers in your industry or community. This is because we personalise our social media services to meet your needs rather than simply automating them.

Our aim is to help you represent your brand accurately and authentically. It involves us asking quite a few questions to gain a better understanding of your business. We will then work with you (like a team member not a supplier) to develop your social media strategy and your voice.

We can help develop your marketing team’s Social Media skills so they can:

• Identify how social media fits with your sales and marketing strategy
• Create social media accounts (on twitter and LinkedIn), if you’ve not yet started
• Audit your current social media profiles and activities
• Research your audience – who you should listen to and talk to, and why
• Grow your network naturally (and segment it where possible)
• Engage in authentic conversations with relevant people
• Research your business stories and plan your content
• Write and post original content for your blog or for LinkedIn Pulse
• Edit, polish and post content drafted by you or your team
• Curate content that resonates with your audience (using tools like Storify or Paperli).

Your customers want to talk to you, not to us

The one thing we won’t do is offer to run your social media accounts day-to-day. That’s because we believe social media is your opportunity to engage directly with your customers. They don’t want an outsourced relationship, they want to talk to you and your team.

However, we’re happy to work with you to define your social media strategy and support your on-going content creation. We can run executive social media workshops to build your team’s capabilities. We can even work with you for one or two days a week until you’re confident of running your own social media. It’s entirely up to you.

You keep control of your social media

We will always agree costs and timings in advance. We will also ensure you keep control of your accounts (including protecting your passwords). Above all, we’ll ensure your online personality stays true to your brand.

Let’s talk

Give us a call and let’s talk it through. We can then put together a bespoke package for you to consider. Better still, if you’re in London or the East of England, let’s discuss your needs over coffee.