Thank you to Sarah Steed, Business Director at Norwich University of the Arts, for a quick tour of the newly opened digital creative incubation centre, User Experience lab and art gallery.
Set on the corner of Bridewell Alley and St Andrew’s Street in the heart of Norwich, this is a beautiful renovation of what was once an Edwardian cinema.
The Ideas Factory, named after NUA’s specialist art, design and media consultancy, has private offices for start-ups, a large co-working space (called the Hatchery) for sole traders, and meeting rooms, as well a modern art gallery at street level.
NUA is also kitting it out with a state of the art User Experience lab, so companies can test their digital products before going to market (without having to travel to London).
I just love this stairwell – and the skylight above (see below).
Here is the view from the ‘crow’s nest’ breakout room at the top of the building (taken on a dark wet November afternoon through glass).
The Ideas Factory is a real asset to the creative community in Norwich. If you run a design or media company and need space – or UX testing – please contact NUA to arrange a visit.
Look out for news of Hot Source events being held at the Ideas Factory in 2016.
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Huw and Wendy