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Norwich University of the Arts

Beautiful new workspace and #UX lab @ideasfactoryNUA for digital creative #startups in Norwich

Thank you to Sarah Steed, Business Director at Norwich University of the Arts, for a quick tour of the newly opened digital creative incubation centre, User Experience lab and art gallery.

NUA Ideas Factory at night - picture by Huw Sayer

Set on the corner of Bridewell Alley and St Andrew’s Street in the heart of Norwich, this is a beautiful renovation of what was once an Edwardian cinema.

NUA Ideas Factory - photo by Huw Sayer

The Ideas Factory, named after NUA’s specialist art, design and media consultancy, has private offices for start-ups, a large co-working space (called the Hatchery) for sole traders, and meeting rooms, as well a modern art gallery at street level.

NUA Ideas factory - photo by Huw Sayer

NUA is also kitting it out with a state of the art User Experience lab, so companies can test their digital products before going to market (without having to travel to London).

Stairs at Ideas Factory - photo by Huw Sayer

I just love this stairwell – and the skylight above (see below).

NUA Ideas Factory - photos by Huw Sayer

Here is the view from the ‘crow’s nest’ breakout room at the top of the building (taken on a dark wet November afternoon through glass).

View from NUA Ideas Factory - photo by Huw Sayer

The Ideas Factory is a real asset to the creative community in Norwich. If you run a design or media company and need space – or UX testing – please contact NUA to arrange a visit.

Look out for news of Hot Source events being held at the Ideas Factory in 2016.



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If you enjoyed this post or found it useful or interesting, please donate £2 (or more if you can – the average is £15) to Nelson’s Journey. Donating with JustGiving is simple, fast and totally secure. Your money goes direct to the charity, saving the charity time and helping them cut costs.

We have posted this donation button on all our blogs in 2015. We hope to hit our target of £99 by the end of 2015. We will then select a new charity for 2016. If you like this idea, please feel free to copy it and use your blogs to support your favourite charity.


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Thank you for reading

This post is part of an occasional series on business, social media and communications. If you found it interesting or useful, please share it with others. 

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Kind regards

Huw and Wendy

@HuwSayer / @Business_Write

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