We enjoy writing for real people

Hi, and thanks for stopping by. I’m Huw Sayer. I’m a fractional B2B marketer, brand storyteller and content writer.

Are you looking for corporate or marketing communications support? Do you want a writer who understands B2B audiences and how words can bring your brand to life? Someone who can interview senior people, including valued clients, and transform complex ideas into convincing content?

If so, let’s talk.

My aim is to enable your business to create engaging conversations with its audiences. That’s because healthy markets depend on open dialogue between buyers and sellers. When you can’t be there in person, you need the written word to do the work for you – you need writing that enlivens brands, inspires people, and drives change.

Since going freelance in 2002, I’ve worked with UK and EU clients of all sizes across many sectors. They include marketing agencies, public sector agencies, financial services providers, manufacturing SMEs, and technology scaleups.

Business leaders turn to me for crafted content that:

• • • Shares inspiring employee success stories
    • Raises the profiles of thought-leaders
    • Creates engaging brochures and websites that champion innovation
    • Promotes financial services, collective investments, compliance issues and risk management policies
    • Explains the benefits of bio-tech, agri-tech, renewable energy and advanced manufacturing
    • Translates their business strategies into readable corporate narratives
    • Communicates their vision to investors, employees, customers and other stakeholders.

Do you need writing support today? If so, contact me: Huw Sayer at Business Writers Limited.

Or keep in touch by subscribing – for free – to my weekly LinkedIn newsletter:  Business Ideas Worth Sharing.

Do your words deliver on your brand promise?

Is your messaging supporting your business and marketing objectives? Are your corporate communications aligned with your brand values? Will your customers find your sales material easy to understand and compelling?

Those questions might be bugging you, particularly if you are a marketing, brand or sales director. You know it’s not just what you write that matters – but how you write. Your choice of words, your tone of voice, your ideas: they all matter.

“Markets are conversations”, and well-crafted copy can help you create those conversations with your audiences. Like good design, effective writing is vital to the user experience. It should build your brand and your business.

“Simplicity reveals weak ideas but reinforces strong ones.” – Huw Sayer

As a professional, you’re probably good at writing. However, you are too busy to be your own copywriter. You need someone who can craft engaging, effective and timely business stories for you. Someone who can interrogate a brief, interview senior executives and valued customers, then transform complex ideas into convincing content.

That’s where I come in. As a strategic thinker and writer, I make it my business to understand your business. My passion is giving people writing that’s worth reading. Crafting digital and print content that enlivens brands, inspires people, and drives change. Enabling you to create engaging conversations with your internal and external audiences.

If you need content creation, please contact me: Huw Sayer at Business Writers Limited.

“Just got round to reading this. It’s really great. I don’t have any amends, not even minor ones. Thank you!
It is so refreshing to get such a thorough, well structured article.”
– Senior Digital Editor at award winning content marketing agency.

We don’t just research, write and edit relatable brand stories

As well as being a brand story teller, I’m a fractional B2B marketer. Tell me what you need and when – I’ll do what I can to help. Here are some of the ways I’ve supported other clients:

• Marketing strategy – aligning business goals with audience needs
• Brand voice and message development – what to say and how to say it
• Corporate communications and employee engagement – talking to the right people at the right time
• Customer research interviews and success stories – understanding what others think and say about you
• Business intelligence reports and market analysis – getting across your thought leadership
• Websites (B2B and B2C) and blogs – creating content for different audiences
• Articles, sales brochures and factsheets – making the detail relevant to customers and influencers.

If you want communications that work, please message me: Huw Sayer at Business Writers Limited.

Remember to subscribe – for free – to my weekly LinkedIn newsletter: Business Ideas Worth Sharing.