Is your writing good for your business?

Do your words speak for your brand? Are your customers reading – and understanding – your copy? Will your communications inspire your employees?

It is not just what you write but how you write that shapes the way people think of you. The words you use, your tone of voice, and the way you share ideas: they all matter. As UX expert John Maeda makes clear, good writing is now as important to the user experience as good design.

If you are struggling with your corporate communications, we can help you. Whether you want us to research, write or edit content, we have the skill to turn complex ideas into clear, convincing copy. Our purpose is to empower people, build brands and inspire change.

The Cluetrain Manifesto said, “Markets are conversations.” Honest writing can open up those conversations with customers and employees. Direct writing, whether for marketing or team building, will encourage people to engage with you.

Effective writing, for print or web, requires empathy and a deep understanding of your business audiences. It also takes valuable time. That’s why, even if you can write, it doesn’t mean you should.

“Just got round to reading this. It’s really great. I don’t have any amends, not
even minor ones. Thank you! It is so refreshing to get
such a thorough, well structured article.”
– Senior Digital Editor at an award winning content marketing agency.

Conversations are campfires for our mind. They bring people together and are fuelled by ideas.

We write for real people like you.

We specialise in writing copy that creates engaging conversations. Our narratives will inform, involve and inspire your employees, customers, and business partners. We’ve been crafting copy like this for companies, communities and government agencies since 1998.

We’ve written about financial services, alternative investments, and risk management. We have explained the benefits of chemicals, bio-tech, renewable energy and advanced engineering. We’ve even made paints interesting and a publisher’s strategy readable.

Our experience includes bringing alive the personal stories of people from diverse cultures. We’ve raised the profile of technology startups – and the Norwich TechNation cluster. We’ve also championed artisan food and drink producers, as well as agritech institutes.

Digital creative agencies commission us to write articles about health and safety. We interview business leaders from multinationals about talent management and employee engagement. Our PR stories appear on local TV, in business magazines and in the national press.

We can research, write or edit copy – what do you need?

Talk to us about your project. Let’s see how we can help you. Here’s what we’ve done for other clients:

• Annual reports
• Articles for magazines and blogs
• Business intelligence reports and market analysis
• Brochures, newsletters and factsheets
• Internal communications
• Strategic narratives
• International content marketing
• Employee and customer case studies and interviews
• Websites (B2B and B2C)
• Business plans.

We can also run executive social media workshops for your senior leadership team.

“Thank you for our social media training. It was hugely interesting
and informative. Highly recommended.”
– Marketing Manager at energy technology company.