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Is your business writing building your brand?

Does your content connect with your customers? Are your stories engaging for employees? Is your writing nurturing a healthy corporate culture?

Communicating your brand’s personality is a big marketing challenge for any business. We believe the best approach is to start by focusing on your writing: the words you use every day, your tone of voice and the flow of ideas. Developing a strong corporate narrative can help you create engaging conversations with your audiences.

Of course, there are times when you need to share facts, news or instructions. That’s when you need clear, direct and authoritative language. But your writing can also tell stories that encourage buyers, suppliers, and employees – even investors – to share, co-create and customise ideas with you.

Breathing life into corporate conversations – whether in print or digital content, for outbound or inbound marketing – requires a detailed understanding of your organisation. That’s where we can come in. By researching, writing and editing engaging copy, we can help you empower people, build brands and inspire change.

“Just got round to reading this. It’s really great. I don’t have any amends, not
even minor ones. Thank you! It so refreshing to get
such a thorough, well structured article.”

Senior Digital Editor at an award winning content marketing agency.

 

Conversations are like campfires fuelled by ideas. They inspire people with a shared sense of purpose.

Do you want copy written for real people?

We specialise in writing that transforms complex ideas into engaging conversations. Our aim is to create narratives that inform, involve and inspire your employees, customers, and business partners. We’ve been crafting copy like this for companies, communities and government agencies since 1998.

In that time, we’ve written copy that explains everything from financial services, alternative investments, and risk management, to chemicals, bio-tech, energy and engineering. We’ve even made paints interesting, machine tools less than boring, and a publisher’s strategy readable.

Our experience includes bringing to life the personal stories of people from diverse cultures. We’ve worked with start-up technology companies and digital creative agencies – we’ve also championed SME food and drink producers. And we’ve enjoyed writing about the benefits of health and safety, employee engagement, and talent and diversity management for multinational companies.

Research, write or edit – what do you need?

Tell us about your project and let’s see how we can help. Here’s what we do for our other clients: 

Annual reports
Articles for magazines and blogs
• Business intelligence reports and market analysis
• Brochures, newsletters and factsheets
Internal communications
Strategic narratives
• International content marketing
• Employee and customer case studies and interviews
• Websites (B2B and B2C)
• Business plans

We can also run executive social media workshops for your CEO and their leadership team.

“Thank you for our social media training. It was hugely interesting
and informative. Highly recommended.”

Marketing Manager at energy technology company.

To discover how we can help you create engaging conversations, please contact us today.


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Transforming the complex into the convincing.