Will your words build your brand?

Is your communications strategy working for your business? Does your marketing copy engage, inform and convince customers? Do your internal reports and briefings inspire employees and reassure investors?

If you are in doubt – speak to us because we can help.

It is not just what you write that shapes people’s views – but how you write. Your choice of words, your tone of voice, the ideas you share, they all matter. Good writing is as important to the user experience as good design.

When you don’t have time to create effective copy for digital or print publications, let us research, write and edit it for you. We can turn complex ideas into convincing communications. Our purpose is to create engaging conversations that inspire people, build brands and drive change.

The Cluetrain Manifesto said “Markets are conversations.” Honest writing opens up those conversations with customers, suppliers and employees. Direct writing, whether for marketing, sales or team building, encourages people to engage with your messages.

Effective writing requires empathy with your business and your audiences. Academic research proves that clarity creates credibility – but clarity takes valuable time, hard thinking and real focus. That’s why it’s more productive for busy executives to use a professional writer.

“Just got round to reading this. It’s really great. I don’t have any amends, not even minor ones. Thank you! It is so refreshing to get such a thorough, well structured article.”

– Senior Digital Editor at an award winning content marketing agency.

Conversations are campfires for our mind. They unite people with shared ideas.

We write for real people, like you

We specialise in writing copy that creates engaging conversations. Our narratives will inform, involve and inspire your employees, customers, and business partners. We’ve been crafting copy like this for clients across multiple sectors since 1998.

Our writing has promoted financial services, alternative investments, and risk management. We’ve explained the benefits of chemicals, bio-tech, renewable energy and advanced engineering. We’ve even made paints interesting and a publisher’s strategy readable.

Our experience includes helping people from diverse cultures share their stories with international colleagues. Our PR articles have raised the profile of technology startups and scaleups in business magazines and the national press. We’ve also championed agri-tech institutes and innovation clusters in Norfolk and Suffolk.

Creative agencies have commissioned us to write their own website copy. Personnel managers called on us to help attract, retain and support talented employees. Business leaders from multinationals have called on us to communicate their strategic vision to shareholders, employees and the public.

We can research, write and edit copy – what more do you need?

Talk to us about your project. Let’s see how we can help you. Here’s what we’ve done for other clients:

• Brand and business consultancy
• Communications strategy development
• Business intelligence reports and market analysis
• Marketing brochures and factsheets
• Customer interviews and success stories
• Articles for magazines and blogs
• Strategic narratives
• Websites (B2B and B2C)
• Employee engagement newsletters
• International content marketing
• Annual reports
• Business plans.

Simplicity reveals weak ideas but reinforces strong ideas.