Writing for real people, like you

When you need to create engaging conversations with buyers, employees or partners, contact me – Huw Sayer.

I help marketing teams deliver business communications that inspire people, build brands and drive change.

UK and EU clients know they can rely on me to craft brand messages that align with and support their objectives.

My cross-sector writing experiences includes helping clients to:

• • • Share employee success stories across multinational organisations
    • Raise the profile of technology entrepreneurs and business thought-leaders
    • Create brochures and websites that champion dynamic enterprises and innovation clusters
    • Promote financial services, investments, compliance and risk management
    • Explain the benefits of bio-tech, agri-tech, renewable energy and advanced manufacturing
    • Make strategic narratives from CEOs and CFOs readable.

• I’ve written website copy for marketing agencies. reports for public sector agencies and success stories for startup and scaleup businesses. I’ve also helped leaders communicate their vision to stakeholders, employees and customers.

How can I help you today?

Is your writing breathing life into your brand?

Does your brand vision support your marketing and business goals? Are your corporate and internal communications aligned with your brand values? Will your sales content inform and persuade customers, while delivering on your brand promise?

Those questions might be keeping you awake at night, if you are a marketing, brand or sales director. You know it’s not just what you write that’s important – but how you write. Your choice of words, your tone of voice, your ideas, they all matter.

“Markets are conversations” and well-crafted copy can help you create authentic conversations with your audiences. Like good design, effective writing is vital to the user experience. It should build your brand and your business.

Simplicity reveals weak ideas but reinforces strong ones

Like many professionals, you are probably good at writing. However, you are almost certainly too busy to be your own copywriter. What you need is someone who can craft engaging, effective and timely business stories for you. Someone who can interrogate a written brief, or senior executives, and then turn complex ideas into convincing copy.

They should be able to research, write and edit content that can inspire people, build brands and drive change. A person who understands your customers and what works for them in digital and print publications. Someone who can deliver copy that helps you by creating engaging conversations with your internal and external audiences.

If that’s what you need, please get in touch with me, Huw Sayer at Business Writers Limited.

“Just got round to reading this. It’s really great. I don’t have any amends, not even minor ones. Thank you!
It is so refreshing to get such a thorough, well structured article.”
– Senior Digital Editor at award winning content marketing agency.

We don’t just research, write and edit relatable brand stories

Tell me your marketing plans, your timings and your budget. Let’s see how I can help you. Here’s what I do for other clients:

• Marketing strategy – aligning with business goals and audience needs
• Brand voice and message development – what to say and how to say it
• Corporate communications and employee engagement – talking to the right people at the right time
• Customer research interviews and success stories – understanding what others think and say about you
• Business intelligence reports and market analysis – getting your thought leadership across
• Websites (B2B and B2C) and blogs – content creation for different audiences
• Articles, sales brochures and factsheets – making the detail relevant to customers and influencers.

If you need any of that, please contact me: Huw Sayer at Business Writers Limited.

Or keep in touch by subscribing – for free – to my weekly LinkedIn newsletter – Business Ideas Worth Sharing.