Is your writing good for business?

Does your business writing reflect your brand’s personality? Is your content relevant to your customers? Do your communications inspire your employees?

Your writing shapes the way people think of you. The words you use, your tone of voice, and the way you share ideas: they all matter. Good writing is as important to the user experience as good design.

We can help your team by researching, writing and editing your corporate communications. Our skill lies in turning complex ideas into clear, convincing and engaging copy. Our aim is to empower people, build brands and inspire change.

As The Cluetrain Manifesto said in 1999, “Markets are conversations.” Honest writing can open up those conversations with customers and employees. Direct writing can encourage them to do business with you.

But effective writing, for print or web, marketing or internal communications, takes time. It requires empathy and a detailed understanding of your business and audiences. That’s where we can help you.

“Just got round to reading this. It’s really great. I don’t have any amends, not
even minor ones. Thank you! It is so refreshing to get
such a thorough, well structured article.”
– Senior Digital Editor at an award winning content marketing agency.

 

Conversations are campfires for our mind. They bring people together and are fuelled by ideas.

We write for real people like you.

We specialise in writing copy that creates engaging conversations. Our narratives will inform, involve and inspire your employees, customers, and business partners. We’ve crafted such copy for companies, communities and government agencies since 1998.

We’ve written about financial services, alternative investments, and risk management. We have explained the benefits of chemicals, bio-tech, renewable energy and advanced engineering. We’ve even made paints interesting and a publisher’s strategy readable.

Our experience includes bringing alive the personal stories of people from diverse cultures. We’ve raised the profile of technology startups – and the Norwich TechNation cluster. We’ve also championed artisan food and drink producers, as well as agritech institutes.

Digital creative agencies have commissioned us to write articles about health and safety. We’ve interviewed business leaders from multinationals about talent management and employee engagement. Our PR stories have now appeared on local TV, in business magazines and the national press.

We can research, write or edit copy – what do you need?

Talk to us about your project. Let’s see how we can help you. Here’s what we have done for other clients:

• Annual reports
• Articles for magazines and blogs
• Business intelligence reports and market analysis
• Brochures, newsletters and factsheets
• Internal communications
• Strategic narratives
• International content marketing
• Employee and customer case studies and interviews
• Websites (B2B and B2C)
• Business plans.

We can also run executive social media workshops for your CEO and their leadership team.

“Thank you for our social media training. It was hugely interesting
and informative. Highly recommended.”
– Marketing Manager at energy technology company.

Discover how we can help you create engaging conversations, please contact us today.

– Wendy Sayer and Huw Sayer        

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