Is your writing bringing your brand to life?
Are your written communications engaging and persuasive? Will your marketing messages deliver on your business goals? Do your reports, blogs and briefs help inform, persuade and inspire customers, employees, suppliers and investors?
Those questions might be keeping you awake at night, if you are a brand or marketing manager. You know it’s not just what you write that influences people – but how you write. Your choice of words, your tone of voice, your ideas, they all matter.
In fact, experts recognise that good writing is as important to user experience as good design. That’s because “markets are conversations” and authentic writing opens up those conversations with internal and external audiences. It encourages people to engage with your messages, invest in your brand and ultimately buy from your business.
You almost certainly have the skills but are probably too busy to write yourself. Instead, you need someone you can trust to craft relevant and effective content for you. Someone who can interrogate a brief, then turn complex ideas into convincing copy.
You want someone who will research, write and edit content that inspires people, builds brands and drives change. Someone who understands your different audiences and what works for them in digital and print publications. Someone who can deliver copy that helps you create engaging conversations with those audiences online and offline.
If that’s what you need, please speak to Huw Sayer at Business Writers Limited.
“Just got round to reading this. It’s really great. I don’t have any amends, not even minor ones. Thank you!
It is so refreshing to get such a thorough, well structured article.”
– Senior Digital Editor at award winning content marketing agency.
We write for real people, like you
We specialise in writing copy that creates engaging conversations. Our narratives inform, persuade and inspire employees, customers, and business partners. We’ve been crafting copy like this for clients across multiple sectors in Europe since 1998.
Our experience includes helping people from diverse cultures share their success stories with multinational colleagues. Our press articles, in business magazines and newspapers, have raised the profile of technology startups and scaleups. We’ve also championed life sciences institutes and innovation clusters in Norfolk and Suffolk.
Our writing has promoted financial services, alternative investments, ESG compliance and risk management. We’ve explained the benefits of bio-tech, agri-tech, renewable energy and advanced engineering. We’ve even made international paint markets interesting and a publisher’s strategy readable.
Creative agencies have commissioned us to write their own website copy. Inward investment agencies have asked us to help attract, retain and support entrepreneurs and businesses. Industry leaders have relied on us to communicate their strategic vision to shareholders, employees and customers.
We can research, write and edit copy – just tell us what you need and when
Talk to us about your project, your timings and your budget. Let’s see how we can help you. Here’s how we’ve helped other clients:
- Brand and communications strategy development
- Customer research interviews and success stories
- Business intelligence reports and market analysis
- Websites (B2B and B2C)
- International content marketing
- Sales brochures and factsheets
- Magazine articles and blogs
- Employee engagement newsletters
- Strategic narratives for annual reports
- Business plans.
Simplicity reveals weak ideas but reinforces strong ideas.