Helping you engage with your industry community on LinkedIn
Would you like advice on defining your social media strategy, developing ideas and creating content? If so, speak to Huw. He can mentor your marketing team and help your senior executives build their social media capabilities.
As with all good conversations, he’ll start by listening – to you, your customers and your wider industry community. This is because he personalises his social media advice to meet your needs. He’s not offering an autofill service.
His aim is to help you present your brand accurately and authentically. That involves getting to understand your business and it’s overall strategy. By working with you (like a team member not a supplier) he will help you find your authentic online voice.
As well as mentoring your communications team, Huw can:
- Audit your current social media profiles and activities
- Research your audience, their interests and needs
- Identify how social media fits with your sales and marketing strategy
- Grow your network naturally and segment it where possible
- Engage in authentic conversations with relevant people
- Research your business stories and plan your content
- Write and original content for your team to share
- Edit content drafted by you or your team
- Curate content that resonates with your audience.
Your customers want to talk with you
Huw won’t run your social media accounts day-to-day. That’s because he believes social media is your opportunity to engage directly with your customers. They don’t want an outsourced relationship, they want to talk directly to your team.
You keep control of your accounts
He will ensure you keep control of your accounts. He’ll also ensure your online personality stays true to your brand.
Let’s talk
If you want to know how Huw can help you build your industry authority (and what risks you might face), please send him a LinkedIn invitation.
“I met Huw at a digital event – he took time out to help me understand how I should be using social media tools – not the normal what I should be doing (which I had heard many times before) but the practical ‘how’ I should use the tools available to engage a digital audience. This advice proved to be just what I needed to get going and I have not looked back since.”
– CEO of an innovative technology firm.