You know you can #write – but should you do it yourself?
A leading building supplier recently said DIY was declining in the UK because people now prefer to trust professionals to do the work. Are you taking the... Read More
Make it easy for your readers – 7 steps to effective #editing.
“Hire good writers…they make things easy to understand.” As you’d expect, we like that quote from 37 Signals. But, arguably, having a good editor is even more... Read More
Is English your 2nd language? These 5 websites will help you with your business #writing.
Do you feel stressed when writing reports, articles and blogs in English? Are you like one of our international clients who told us: “I can... Read More
Simplify your #writing – 3 reasons why you need to get to the point.
Use short words, short sentences and short paragraphs because they all help to increase: 1 – Readability, 2 – Credibility, 3 – Authority. You don’t... Read More
How far should corporate #storytelling go?
Where do you draw the line? According to Andrew Hill (@andrewtghill), writing for FT Management in 2014, “corporate storytellers are best left on the shelf.” He admits “stories make complex, important information simpler,... Read More
