1 – Readability
2 – Credibility
3 – Authority.
So why is there so much waffle? Why are businesses, who claim to value efficiency, among the worst offenders?
Perhaps because school rewards us for long essays. At university, we learn to use long words and sentences to sound clever. Then consultants continue the practice and business leaders just copy them.
The problem is, it doesn’t work. The more complex or technical the subject, the more we need writing that is clear, concise and logical. To paraphrase Albert Einstein, as many have:
“Make it as simple as possible: but no simpler.”
Need some more tips? This post from PR Daily is a good place to start.
What do you think? Do you prefer the heading: ‘Consequences of erudite vernacular utilized irrespective of necessity’ or ‘The problem with needlessly long words’?
Post your thoughts below.
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