1 – Readability,
2 – Credibility,
3 – Authority.
Now if that’s true, why do we still see so much waffle? Why are businesses, who claim to value efficiency, some of the worst offenders? My hunch is that it’s a hangover from school days when we resorted to ‘padding’ our essays. Even as university students, many of us probably used long sentences to hit our word count and long words to try to sound clever.
It didn’t work then and it doesn’t work now. The more complex or technical the subject, the more we need writing that is clear, concise and logical. To paraphrase Albert Einstein, as many have:
“Make it as simple as possible: but not simpler.”
Need some more tips? This post from PR Daily is a good place to start.
Tell us what you think. Do you prefer the heading: ‘Consequences of erudite vernacular utilized irrespective of necessity’ or ‘The problem with needlessly long words’?
Post your thoughts below or, if they are succinct, share them with us on twitter.
Wendy Sayer – Business Writer
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Huw and Wendy