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Simplify your #writing – 3 reasons why you need to get to the point.

Business Writers Limited - creating engaging conversationsUse short words, short sentences and short paragraphs because they all help to increase:

1 – Readability,

2 – Credibility,

3 – Authority.

You don’t believe me? Check out this post about some interesting research from Princeton University.

Now if that’s true, why do we still see so much waffle? Why are businesses, who claim to value efficiency, some of the worst offenders? My hunch is that it’s a hangover from school days when we resorted to ‘padding’ our essays. Even as university students, many of us probably used long sentences to hit our word count and long words to try to sound clever.

It didn’t work then and it doesn’t work now. The more complex or technical the subject, the more we need writing that is clear, concise and logical. To paraphrase Albert Einstein, as many have:

“Make it as simple as possible: but not simpler.”

Need some more tips? This post from PR Daily is a good place to start.

Tell us what you think. Do you prefer the heading: ‘Consequences of erudite vernacular utilized irrespective of necessity’  or ‘The problem with needlessly long words’?

Post your thoughts below or, if they are succinct, share them with us on twitter.

Thank you.

Wendy Sayer – Business Writer

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We’re using our blogs to raise money for @NelsonsJourney who help children dealing with bereavement – here’s why. If you like our posts or find them useful or interesting, please give £5 (or more if you can – the average is £15) to Nelson’s Journey. Donating with JustGiving is simple, fast and totally secure. Your money goes direct to the charity, saving the charity time and helping them cut costs.

We have been posting this donation button on all our blogs in 2015. We hope to hit our target of £99 by the end of the year. We will then select a new charity for 2016. If you think this is a good idea, please feel free to copy it and support your favourite charity.

Thank you for your support.

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Thank you for reading

This post is one in an occasional series about business, social media and communications. If you find them interesting or useful, please share with others. 

Please join the conversation by adding your views below or contacting us on twitter, LinkedIn or Google+

Kind regards

Huw and Wendy

@HuwSayer / @Business_Write

1 Response

  1. Pingback : Business Writers Limited » Make it easy for your readers – 7 steps to effective #editing.

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